Blog
What we have learned building pages for shops, trades, hosts and creators. No jargon, and no numbers we have not measured.
Hosting
The welcome book your guest actually opens
The binder on the kitchen table and the PDF in the booking email have the same problem: nobody opens either. What does get opened is a QR code on the fridge.
Getting foundNobody searches for your name
They search for what they need, near where they are, right now. If the only place your business exists is Instagram, that search never finds you.
Being readCan an AI assistant read your page?
People now ask an assistant for a plumber the way they used to ask Google. Most link-in-bio pages hand it a blank screen — and a blank screen is never recommended.